Which U.S. federal agency spent approximately $3 million on a controversial logo redesign in 2016, leading to congressional hearings about government spending on branding?

Government agencies and political organizations periodically update their logos and visual identities, often at significant taxpayer expense. These rebranding efforts can reflect changing administrations, modernization initiatives, or attempts to improve public perception. This trivia question explores a notable government rebranding effort that generated substantial public discussion about the use of public funds for design services.

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Transportation Security Administration (TSA)
Federal Emergency Management Agency (FEMA)
Consumer Financial Protection Bureau (CFPB)
Department of Veterans Affairs (VA)