Which famous astronomy equipment company underwent a major rebranding in 2013, changing its century-old logo to represent a more modern approach while maintaining its heritage in the stars?

In the competitive world of astronomy equipment and services, branding plays a crucial role in distinguishing products in a specialized market. From telescopes to star-mapping software, astronomy brands use distinctive visual elements and marketing strategies to capture the imagination of both amateur stargazers and professional astronomers. Test your knowledge about one of the most significant rebranding efforts in the astronomy industry!

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Celestron - replacing their traditional star burst with a sleek blue and orange 'C' that resembles both a lens and the curve of the cosmos
Meade Instruments - transitioning from their classic telescope silhouette to an abstract representation of light passing through an optical system
Orion Telescopes - shifting from their traditional green color scheme to a purple nebula-inspired design with integrated constellation patterns
Sky-Watcher - abandoning their telescope icon for a minimalist representation of the Milky Way galaxy with their name integrated into the spiral arm