In what year did Nike launch its Consumer Direct Offense strategy that dramatically shifted its focus toward direct-to-consumer sales and away from traditional wholesale channels?

Nike made headlines in the sports retail world with its strategic shift toward direct-to-consumer sales. This transformative approach changed how major sports brands interact with consumers, emphasizing digital channels and owned retail experiences. Test your knowledge about this significant retail strategy that has influenced the entire sports industry landscape.

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2017
2012
2019
2015