Which major global brand launched the 'Cultural Heritage Preservation Initiative' in 2018, partnering with UNESCO to support traditional craftsmanship in over 20 countries?

Traditional cultural practices around the world are increasingly being recognized as valuable intangible heritage. As these traditions gain global recognition, many cultural organizations have partnered with major brands for preservation and promotion. This trivia question explores how cultural heritage has intersected with modern brand marketing strategies in a unique global initiative.

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Louis Vuitton
Google Arts & Culture
National Geographic
Airbnb Experiences