Which pharmaceutical product was the first to exceed $1 billion in annual sales (becoming the first 'blockbuster drug') and revolutionized pharmaceutical branding strategies?

Brand recognition plays a crucial role in the pharmaceutical and medical device industries. Effective branding can build trust among healthcare professionals and patients alike, potentially influencing prescription decisions and patient compliance. This trivia question tests your knowledge about a landmark medical product branding case that changed how pharmaceutical companies approach marketing.

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Tagamet (cimetidine), launched in 1976 by SmithKline
Valium (diazepam), launched in 1963 by Hoffmann-La Roche
Prozac (fluoxetine), launched in 1987 by Eli Lilly
Lipitor (atorvastatin), launched in 1996 by Warner-Lambert/Pfizer