Which retail company pioneered the first data-driven personalized loyalty program that used purchase history to generate customized coupons for customers at checkout?

Customer loyalty programs have evolved dramatically over the decades, becoming sophisticated marketing tools that drive repeat business and collect valuable consumer data. While many retailers offer basic point systems, the most innovative programs have transformed how brands engage with their customers. Test your knowledge about a groundbreaking loyalty program innovation that changed retail marketing forever.

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Tesco with its Clubcard (1995)
American Airlines with AAdvantage (1981)
Starbucks with Starbucks Rewards (2008)
Amazon with Amazon Prime (2005)