Which celebrity pioneered the 'drop' model in e-commerce, releasing limited-quantity merchandise at unannounced times to create scarcity and demand?

The intersection of fame and retail has created entirely new business models in the digital age. Celebrity entrepreneurs have revolutionized e-commerce with innovative platforms and marketing approaches that leverage their personal brand. This trivia question explores how famous personalities have transformed online retail through their business ventures and technological innovations.

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Kylie Jenner with Kylie Cosmetics
Kanye West with Yeezy
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company