Which revolutionary marketing campaign for a Broadway musical first utilized an immersive augmented reality app that allowed users to 'rehearse' with the cast and later boosted ticket sales by 38%?

The performing arts industry has undergone significant transformations in marketing strategies to attract new audiences while maintaining traditional theatergoers. From digital innovations to immersive experiences, marketing campaigns have become increasingly sophisticated. Test your knowledge about a groundbreaking marketing campaign that changed how Broadway productions are promoted and experienced by audiences worldwide.

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'Hamilton: Revolution' app by Hamilton (2016)
'Be In The Room' campaign by Dear Evan Hansen (2017)
'Wicked: Beyond the Emerald City' experience (2015)
'The Lion King: Pride Lands' interactive portal (2018)