Which major brand collaboration helped Netflix significantly increase its subscriber base in 2018 by creating an innovative interactive film experience?

The landscape of film and television has been dramatically transformed by streaming services and their strategic brand partnerships. These collaborations have redefined content creation, distribution models, and viewing experiences. This trivia question explores one of the most significant brand collaborations that helped reshape how we consume entertainment and elevated a streaming service to new heights.

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Google - Black Mirror: Bandersnatch (using new interactive technology)
Coca-Cola - Stranger Things Season 3 (featuring New Coke revival)
Sony PlayStation - Uncharted (exclusive pre-release content)
Frito-Lay/Doritos - Bird Box (viral marketing challenge)