Which streaming service pioneered the 'binge-watching' release model as a deliberate brand loyalty strategy, releasing entire seasons at once to change viewer habits?

In the highly competitive streaming landscape, companies employ various strategies to build and maintain brand loyalty. As traditional TV viewership declines and streaming platforms multiply, understanding how major studios and networks foster customer retention has become crucial for industry professionals. Test your knowledge about one of the most successful brand loyalty programs in the entertainment industry!

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Netflix, beginning with 'House of Cards' in 2013
Amazon Prime Video, beginning with 'Transparent' in 2014
Hulu, beginning with 'The Handmaid's Tale' in 2017
HBO Max, beginning with 'Game of Thrones' in 2011