Which Broadway musical pioneered the strategy of releasing a 'sing-along' karaoke app that allowed fans to perform alongside the original cast recordings, creating a new merchandise revenue stream?

Test your knowledge about innovative product development and marketing strategies in the performing arts industry. From Broadway shows to dance companies, performing arts organizations have created unique merchandise and promotional campaigns to engage audiences beyond the stage. This trivia question examines a groundbreaking product development strategy that revolutionized theater merchandise.

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