Which groundbreaking advertising strategy did 'Deadpool' (2016) use that revolutionized how R-rated films are marketed to mainstream audiences?

In the film industry, product advertising has evolved dramatically to reach audiences in an increasingly fragmented media landscape. Major studios now allocate massive marketing budgets to promote blockbusters across multiple platforms. This poll tests your knowledge of how film marketing strategies have transformed in recent years, particularly regarding innovative advertising techniques that have reshaped how movies are promoted to global audiences.

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Fourth-wall breaking social media campaigns where Ryan Reynolds stayed in character across all promotional materials
First major studio film to eliminate traditional billboards and TV spots, using only digital marketing
Pioneer of the 'negative marketing' approach where ads deliberately highlighted bad early reviews
Introduction of the 'preview membership' program where fans paid for exclusive early marketing content