Which major sports brand launched the first retail innovation lab that allows customers to test running shoes on actual track surfaces and basketball shoes on real courts before purchasing?

The sports retail industry has been revolutionized by technology and innovative customer experiences. Major sports brands and retailers are constantly pushing boundaries with immersive shopping environments and cutting-edge retail concepts. This trivia question tests your knowledge about one of the most significant retail innovation labs in the sporting goods industry that has redefined how athletes and fans experience products before purchase.

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Nike's House of Innovation
Adidas' Future Lab
Under Armour's Performance Center
Puma's Innovation Studio