Which automotive company first launched an in-vehicle marketplace allowing drivers to order and pay for goods and services directly through their dashboard infotainment system?

As connected vehicles become more sophisticated, automakers are exploring new ways to integrate retail experiences directly into transportation. From in-car marketplaces to personalized service recommendations, the intersection of transportation and retail is creating unprecedented customer experience innovations. Test your knowledge about this emerging trend that's reshaping both how we shop and how we travel!

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General Motors
Tesla
BMW
Toyota