Which innovative marketing campaign first introduced the concept of 'star adoption' as part of a customer loyalty program for telescope purchases?

The astronomy retail market has seen remarkable innovation in how telescopes and stargazing equipment are marketed to consumers. Companies employ various strategies to differentiate their products in this specialized market. Test your knowledge about a groundbreaking marketing campaign that changed how astronomy products are sold to amateur astronomers and space enthusiasts.

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Celestron's 'Guardian of the Galaxy' program (2015), which paired premium telescope purchases with named stars in the International Star Registry
Orion's 'Cosmic Connection' initiative (2017), which allowed customers to sponsor research at major observatories
Meade's 'Stellar Explorer' membership (2016), which offered exclusive access to private observatory events
Sky-Watcher's 'Interstellar Passport' program (2018), which provided virtual ownership of sections of deep space imaging