Which famous performing arts venue pioneered the concept of 'intermission pre-ordering' for merchandise, allowing patrons to order items via app during the first act for pickup during intermission?

The performing arts industry has evolved its retail and merchandising strategies significantly in recent years. From Broadway show merchandise to opera house gift shops, performing arts organizations are finding innovative ways to extend their brands and create additional revenue streams. This trivia question explores a groundbreaking retail design concept that revolutionized how performing arts venues approach merchandising and audience engagement.

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Lincoln Center for the Performing Arts, New York
Hamilton: An American Musical on Broadway
Royal Opera House, London
Sydney Opera House, Australia