Which retail giant pioneered the 'open-sell' beauty concept that revolutionized cosmetics merchandising by allowing customers to test products without salesperson assistance?

Visual merchandising has evolved dramatically in the retail space, with brands constantly seeking innovative ways to attract customers and increase sales through strategic product placement and store design. Test your knowledge about a groundbreaking visual merchandising concept that changed how products are displayed in modern retail environments.

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Sephora
Macy's
Nordstrom
Ulta Beauty