Which groundbreaking feature did Allen Lane introduce with the original Penguin Books brand in 1935 that revolutionized literary retail and accessibility?

In the world of publishing and literature, branding has played a crucial role in how readers identify and connect with books. One of the most iconic publishing logos transformed the book retail landscape and made literature more accessible to the masses. Test your knowledge about this revolutionary brand that bridged commercial publishing with literary art.

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• Color-coded covers by genre (orange for fiction, green for crime, etc.)
• Affordable paperbacks at the price of a pack of cigarettes (sixpence)
• The first subscription-based book delivery service
• The first publisher logo to appear on book spines

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