Which global brand successfully revitalized an endangered Japanese papermaking technique called 'washi' in their product design, creating a limited edition collection that won multiple design awards in 2018?

Many brands incorporate traditional cultural craftsmanship into their modern product designs, creating unique offerings that preserve heritage while meeting contemporary needs. These products often tell stories of cultural significance and ancestral techniques, appealing to consumers seeking authenticity and connection to diverse traditions. How well do you know these cultural product innovations that have made significant market impact while honoring traditional crafts?

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Apple (for special edition iPhone packaging)
Issey Miyake (for their 'Washi' clothing line)
MUJI (for their stationery collection)
Shiseido (for luxury skincare packaging)