Which groundbreaking horror film marketing campaign pretended the movie was actual recovered footage, with websites and missing person reports for the actors to create an immersive experience?

Marketing campaigns in the film industry have evolved dramatically in the digital era. Studios now spend between 50-100% of a film's production budget on marketing alone. From viral social media campaigns to strategic trailer releases and merchandise collaborations, these campaigns can make or break a film's success. This poll tests your knowledge about one of the most innovative marketing strategies that revolutionized how horror films are promoted.

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The Blair Witch Project (1999)
Paranormal Activity (2007)
Cloverfield (2008)
The Ring (2002)