Which innovative retail concept did Barnes & Noble pioneer in the 1990s that fundamentally changed the bookstore experience and became a key marketing strategy for physical bookstores?

The book retail landscape has dramatically transformed over the past few decades. Independent bookstores, chain megastores, and digital marketplaces have all competed for readers' attention and dollars. This question explores how one major retailer's innovative marketing strategy changed the way we experience bookstores and literature consumption. Test your knowledge about the business side of the literary world!

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