Which innovative product launch revolutionized Broadway ticket accessibility in 2017, allowing audiences to enter a daily digital lottery for drastically discounted premium seats?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters engage with audiences and sell tickets. Broadway shows and other performing arts venues have implemented various product innovations to enhance the theater-going experience, build loyalty, and increase accessibility. This poll tests your knowledge about a groundbreaking product launch that changed how audiences access Broadway shows.

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