Which medication became the first prescription drug approved for direct-to-consumer television advertising in the United States, fundamentally changing pharmaceutical marketing?

The pharmaceutical industry has seen some groundbreaking marketing campaigns and strategies that changed how medications reach patients and healthcare providers. This trivia question explores a significant milestone in pharmaceutical marketing history that transformed the industry's approach to direct-to-consumer advertising and healthcare communication. Test your knowledge of this pivotal moment in medical product marketing!

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Claritin (loratadine) - Schering-Plough's allergy medication (1998)
Prozac (fluoxetine) - Eli Lilly's antidepressant (1995)
Lipitor (atorvastatin) - Pfizer's cholesterol medication (1999)
Viagra (sildenafil) - Pfizer's erectile dysfunction treatment (1997)