Which celebrity's cosmetics line became the fastest to reach billion-dollar status due to its innovative direct-to-consumer marketing approach and limited batch 'drop' release strategy?

Celebrity product lines have revolutionized retail marketing, with some stars creating billion-dollar empires from scratch. Behind these success stories are fascinating product innovation strategies that transformed celebrities into business moguls. This trivia question explores one of the most successful celebrity product innovations that defied industry expectations and created an entirely new business model for celebrity endorsements and ownership.

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Kylie Jenner's Kylie Cosmetics
Rihanna's Fenty Beauty
Lady Gaga's Haus Laboratories
Jessica Alba's Honest Company