Which artist pioneered the 'surprise album drop' marketing strategy in 2013, releasing their album without any prior announcement or traditional promotion?

The music industry has seen some groundbreaking digital marketing campaigns that transformed how artists connect with fans. From surprise album drops to interactive experiences, marketing innovation has helped shape music history. Test your knowledge about one of the most influential digital marketing campaigns that changed how music is released and promoted in the modern era.

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• Beyoncé with her self-titled visual album
• Radiohead with 'In Rainbows'
• Drake with 'If You're Reading This It's Too Late'
• Taylor Swift with '1989'

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