Which wildlife organization adopted a former commercial brand mascot that became so popular it transitioned from product advertising to become a global symbol for species conservation?

Conservation organizations and wildlife product companies often use animal mascots to represent their brands, but some have fascinating histories or unexpected origins. Test your knowledge about some of the lesser-known but significant animal brand mascots in the wildlife protection and animal product industries. This question focuses on a mascot that made a surprising transition from advertising to conservation awareness.

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World Wildlife Fund (WWF) with the Giant Panda, previously used by a Chinese paper company
National Wildlife Federation with the raccoon 'Ranger Rick', formerly a camping gear mascot
The Wilderness Society with the owl logo, previously used by a nighttime cold medicine brand
Oceana with the dolphin symbol, originally created for a cruise line company