Which company introduced the first modern customer loyalty program in 1981 that revolutionized retail marketing by offering 'frequent flyer miles'?

Throughout retail history, businesses have sought ways to encourage repeat customers. Loyalty programs have evolved dramatically from their humble beginnings to today's sophisticated digital systems. This poll tests your knowledge about a pivotal moment in the history of customer loyalty programs that changed retail forever and set the foundation for modern customer retention strategies.

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• American Airlines with AAdvantage
• S&H Green Stamps (Sperry & Hutchinson)
• American Express with Membership Rewards
• Betty Crocker with Points Program

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