Which gaming company pioneered the 'Early Access' sales model that allowed players to purchase and play games still in development, fundamentally changing retail game distribution?

The gaming industry has revolutionized retail strategies with innovative approaches to product launches, collaborations, and consumer engagement. From midnight release events to collector's editions, gaming companies have created unique retail experiences that drive consumer loyalty and sales. Test your knowledge about a significant retail innovation that transformed how games are sold and distributed!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Valve Corporation (through Steam)
Electronic Arts (through Origin)
Epic Games (through Epic Games Store)
Blizzard Entertainment (through Battle.net)