Which sports brand pioneered the 'Virtual Try-On' AR technology that allows customers to see how shoes would look on their feet using just their smartphone camera?

The sports retail landscape has been transformed by augmented reality (AR) technologies that enhance how customers shop for and experience sporting goods. Leading brands have pioneered different approaches to AR integration, creating immersive ways for athletes and enthusiasts to test products virtually before purchase. Test your knowledge about these cutting-edge retail innovations that are changing how we shop for sports equipment and apparel.

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Nike (with Nike Fit AR)
Adidas (with AR Footwear Studio)
Under Armour (with UA Virtual Fitting Room)
Puma (with Puma Fit AR)