Which digital retail innovation first allowed customers to customize the exact color scheme of their athletic shoes before purchase?

The sporting goods retail landscape has transformed dramatically in the digital age. Traditional brick-and-mortar sports retailers have had to adapt quickly to changing consumer behaviors and technological advancements. This trivia question tests your knowledge about a significant digital transformation milestone that changed how sports products are sold and experienced by consumers. How well do you understand the intersection of sports retail and digital innovation?

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