Which pop culture figure pioneered the 'drop model' retail strategy (limited-time merchandise releases) that has since been adopted by numerous celebrities and is now a standard practice in the industry?

In the ever-evolving world of retail, brands constantly innovate to capture the attention of pop culture consumers. One groundbreaking retail innovation lab has particularly transformed how celebrities and influencers connect with their fanbase through merchandise. Test your knowledge about this retail phenomenon that bridged the gap between celebrity culture and direct-to-consumer business models.

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Kanye West with Yeezy
Tyler, The Creator with Golf Wang
Supreme (founded by James Jebbia)
Rihanna with Fenty