Which global beauty brand launched the 'Real Beauty Traditions' campaign in 2018 that highlighted diverse beauty rituals from cultures around the world and led to a 27% sales increase in emerging markets?

Cultural traditions are increasingly becoming central to authentic marketing campaigns, especially for brands looking to connect with consumers on a deeper level. Many successful companies have launched campaigns that respectfully incorporate cultural elements, creating memorable brand associations while celebrating diversity. Test your knowledge about one of the most successful cultural tradition-focused marketing campaigns in recent years!

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L'Oréal, with their 'Beauty Across Borders' initiative featuring 12 countries
Estée Lauder, through their 'Heritage Beauty' series documenting ancient beauty secrets
Dove, with their 'Real Beauty Traditions' campaign showcasing beauty rituals from 15 different cultures
Sephora, via their 'Cultural Beauty Legends' program that partnered with local artisans