Which athlete-brand partnership launched a revolutionary marketing campaign in 1984 that created its own product line and forever changed how athletes are used in endorsement deals?

Test your knowledge of sports marketing history! The relationship between athletes and brands has evolved dramatically over the decades, with certain campaigns revolutionizing how sports figures are marketed to consumers. One campaign in particular fundamentally changed the endorsement landscape, creating a template that brands still follow today. Can you identify which groundbreaking marketing partnership set the standard for modern athlete endorsements and created a brand subsidiary worth billions?

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Michael Jordan and Nike (Air Jordan)
Andre Agassi and Canon ('Image is Everything')
Bo Jackson and Nike ('Bo Knows')
Tiger Woods and American Express ('These Guys Are Good')