Which presidential campaign first pioneered the use of a centralized online store that allowed supporters to purchase official campaign merchandise directly?

Throughout political history, presidential campaigns have utilized innovative products and merchandise to promote their candidates and platforms. These campaign products often become iconic symbols of political movements and historical moments. Test your knowledge about these campaign innovations that changed how politicians connect with voters and build their brand identity.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Bill Clinton's 1996 campaign
John McCain's 2008 campaign