Which major retailer created a groundbreaking store layout based on the 'Hero's Journey' narrative pattern found in world mythologies, guiding customers through a transformative shopping experience?

Throughout history, mythology and folklore have been powerful tools for storytelling, identity-building, and cultural connection. Today's savvy retailers are rediscovering these ancient narratives as potent branding strategies. From Norse gods selling furniture to Greek heroes promoting athletic wear, mythological elements create memorable customer experiences and distinctive brand identities. This trivia question explores how one major retailer leveraged folklore to create a revolutionary shopping experience.

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IKEA, with its labyrinthine path representing the hero's trials through the underworld
Nike, with its store sections organized as 'The Call to Adventure,' 'Challenges,' and 'Return with the Elixir'
Disney Store, with its 'magical realms' that customers progress through in a predetermined sequence
Barnes & Noble, with its journey from 'ordinary world' of bestsellers to 'special world' of niche genres