Which celebrity's beauty brand pioneered refillable packaging systems in mainstream luxury cosmetics, significantly reducing plastic waste while maintaining premium brand positioning?

In the competitive world of retail, celebrities have often launched products with innovative packaging that disrupted industry standards. These packaging choices not only reflected their personal brands but sometimes revolutionized how entire product categories were presented to consumers. Test your knowledge about these famous packaging innovations that changed the retail landscape!

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Emma Watson's eco-friendly makeup line
Rihanna's Fenty Beauty
Gwyneth Paltrow's Goop beauty products
Jessica Alba's Honest Beauty