Which famous dictionary publisher launched an innovative marketing campaign that involved creating a completely new word and successfully adding it to the English lexicon as part of their brand promotion?

Brand names are carefully crafted linguistic tools that communicate identity, values, and promise to consumers. They employ various linguistic devices—from phonetic symbolism to morphology—to create memorable, meaningful connections. This poll explores how famous brands have leveraged linguistic principles in their naming strategies. Test your knowledge about the fascinating intersection of linguistics and brand marketing!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Oxford University Press with 'post-truth' in 2016
Collins with 'glamping' in 2010
Merriam-Webster with 'McJob' in 2003
Macmillan Dictionary with 'crowdsourcing' the word 'adorkable' in 2014