Which movie franchise pioneered the modern approach to film merchandising, with its creator famously negotiating to keep merchandise rights instead of additional directing fees?

In the film industry, successful retail marketing can sometimes generate more revenue than the actual box office take. Studios have transformed merchandising into a science, creating entire retail ecosystems around their intellectual properties. This poll tests your knowledge about one of the most significant retail product launch strategies in film history that changed how Hollywood approaches merchandise.

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Star Wars (1977)
E.T. the Extra-Terrestrial (1982)
Jaws (1975)
Superman (1978)