Which major mapping/navigation product famously launched in Australia first as a test market before expanding globally?

In the world of retail and product development, understanding geographic expansion strategies can make or break a company's global success. Major brands carefully select which countries to enter first when expanding internationally, considering cultural compatibility, market readiness, and logistics. This trivia challenges you to identify which famous brand made a particularly notable geographic expansion decision that changed their global trajectory.

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Google Maps
Waze
TomTom GO Mobile
Apple Maps