Which groundbreaking marketing campaign doubled telescope sales in 2007 by leveraging a celestial event and creating an industry-wide retail phenomenon known as the 'Stargazer Effect'?

Test your knowledge about one of astronomy retail's most successful marketing campaigns! In the competitive world of telescope and astronomy equipment sales, one campaign revolutionized how astronomical products are marketed to amateur stargazers. This campaign didn't just sell products—it sold the promise of discovery and wonder, connecting everyday people to the cosmos through innovative retail strategies.

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Celestron's 'The Sky is Calling' campaign during the Great Comet McNaught appearance
Meade's 'Reach Beyond' campaign during the Mars Opposition
Orion's 'Your Universe Awaits' campaign during the Perseid meteor shower
Sky-Watcher's 'See Further' campaign during the International Year of Astronomy