Which celebrity's endorsement deal with Nike revolutionized athlete sponsorships by including a dedicated product line, leading to the creation of the first billion-dollar athlete brand?

The partnership between celebrities and brands has evolved significantly over the decades, creating iconic marketing moments and reshaping consumer behavior. Beyond just appearing in advertisements, celebrities now influence product development, co-create lines, and significantly impact brand perception. This trivia question explores a fascinating aspect of celebrity endorsement strategy that changed the game for both brands and famous personalities.

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Michael Jordan (Air Jordan)
Tiger Woods (Nike Golf)
Serena Williams (Nike Court)
LeBron James (Nike LeBron)