Which 1999 film pioneered viral marketing with a 'found footage' campaign that made many viewers believe the events in the movie might be real?

Film marketing strategies can make or break a blockbuster. In an industry where hundreds of millions are spent on production, the marketing approach can determine whether a film soars at the box office or fades into obscurity. This trivia question explores one of the most innovative and successful marketing campaigns that changed how movies are promoted in the digital age.

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• The Blair Witch Project
• The Sixth Sense
• The Matrix
• Fight Club

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