Which streaming service first popularized the 'binge-watching' model by releasing all episodes of an original series at once, dramatically changing television consumption patterns?

The way we consume television content has dramatically changed over the past decade. Streaming platforms have revolutionized viewing habits and transformed production strategies across the film and television industry. This trivia question explores a pivotal moment in this transformation that altered consumer behavior and industry business models forever.

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Netflix with 'House of Cards' in 2013
Amazon Prime with 'Transparent' in 2014
Hulu with 'The Handmaid's Tale' in 2017
HBO GO with 'Game of Thrones' in 2011