Which presidential campaign first introduced the concept of 'micro-targeting' that used consumer data to identify potential supporters?

Throughout U.S. political history, presidential campaigns have pioneered innovative product marketing strategies that transformed how candidates connect with voters. From the first televised debate to sophisticated digital targeting, campaign product development has evolved dramatically. Test your knowledge about a groundbreaking campaign product that changed political marketing forever.

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• Barack Obama's 2008 campaign
• George W. Bush's 2004 campaign
• Bill Clinton's 1996 campaign
• Donald Trump's 2016 campaign

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