Which consumer product boycott movement emerged after a company's CEO publicly endorsed a presidential candidate, leading to widespread political activism and counter-boycotts?

Product endorsements aren't just for sports and entertainment - they play a significant role in politics too! Politicians and political organizations carefully select products and brands that align with their message and voter base. This trivia question explores a notable instance where product endorsement tactics became a significant talking point in political discourse.

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Goya Foods products after CEO Robert Unanue praised President Trump in 2020
Nike products after endorsing Colin Kaepernick in their 2018 campaign
MyPillow products after CEO Mike Lindell appeared at a 2022 political rally
Ben & Jerry's ice cream after launching their Justice ReMix'd flavor in 2019