Which major retail partnership revolutionized Broadway merchandise sales in 2016 by creating the first-ever permanent Broadway merchandise store outside of theaters?

In the performing arts industry, theaters are constantly innovating their retail experiences to engage audiences beyond the show itself. From merchandise stands to online shops, performing arts venues have evolved their retail strategies dramatically in recent years. This poll tests your knowledge about a significant retail partnership that transformed Broadway merchandise sales and created a new standard for theatrical retail experiences.

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The Broadway Collection and Macy's Herald Square
Playbill and Times Square Disney Store
Telecharge and Bloomingdale's
Shubert Organization and Hudson Yards