Which transportation company's "Going West" advertising campaign completely revitalized their brand in 2010 by focusing on the emotional journey of travel rather than price or amenities?

In the competitive world of transportation, advertising campaigns can make or break a brand. Some marketing efforts have been so innovative that they transformed not just a company's fortunes but shifted entire industry paradigms. This trivia question focuses on one such revolutionary campaign that altered how transportation services market themselves. Test your knowledge of transportation advertising history!

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Virgin Atlantic with their animated journey of a young girl's imagination
Southwest Airlines with their documentary-style customer stories
Amtrak with their series of nostalgic American landscape photography
Uber with their cinematic urban adventure vignettes