Which famous brand slogan was created in 1988 but was nearly scrapped before launch because executives worried it sounded like a dangerous endorsement of extreme behavior?

Brand slogans have become deeply embedded in our pop culture, sometimes even outliving the products they promoted. These iconic catchphrases have shaped consumer behavior, sparked memes, and become part of our everyday language. Test your knowledge of the strategic marketing decisions behind some of the most recognizable taglines that have transcended advertising to become cultural touchstones.

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• Nike's "Just Do It"
• Apple's "Think Different"
• McDonald's "I'm Lovin' It"
• Coca-Cola's "Taste the Feeling"

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