Which retail technology innovation was FIRST widely adopted by major airlines to transform the customer experience in transportation?

The transportation industry has embraced retail technology to revolutionize customer experiences. From mobile ticketing to autonomous vehicle showrooms, transportation companies are implementing innovative retail strategies to engage travelers and vehicle purchasers. Test your knowledge of how transportation and retail technology have converged to create new customer experiences in this evolving sector.

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• Mobile check-in and digital boarding passes (2008)
• Virtual reality vehicle test drives (2015)
• Biometric payment systems at transit stations (2012)
• Augmented reality wayfinding in airports (2014)

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