Which author's 2007 book launch included themed release parties at over 10,000 bookstores worldwide, with more than 12 million copies sold in the first 24 hours?

The publishing world has seen some spectacular product launches that transformed literature and reading culture. From midnight release parties to elaborate marketing campaigns, book launches have evolved into cultural events that can make or break a title's success. Test your knowledge about the most iconic book launches in literary history and the innovative strategies that helped create bestsellers and literary phenomena.

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• J.K. Rowling (Harry Potter and the Deathly Hallows)
• Dan Brown (The Lost Symbol)
• George R.R. Martin (A Dance with Dragons)
• Stephenie Meyer (Breaking Dawn)

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